September 9, 2013
From a technical point of view it can be quite simple to design a website. However, if your designer does not have any information about your business market, how can you create a website around your customers’ needs? I say this because so many people are misled by companies when buying a website. The key question is not how to design a website?
But rather, what do you want the website to do? What would you like your website to achieve? There are many more questions I could ask. I would like to share with you my experience with lots of companies and how I have helped them achieve the results they want from their website. For one of my customers, it was his third time to do a website because his 2 previous attempts failed to deliver what he wanted. He asked me; how do we design a website that works Lee? I asked him a few pertinent questions and it was clear he did not fully understand how the internet works or what he wanted his website to do. The previous designer’s probably would have only known how to design a website and not how to develop a strategy for an online marketing campaign. This is the most important part for anyone who is thinking of building or improving a website or online shop. Just the other day I met with a potential customer who was referred to me. When we spoke, he told me about his issues regarding his website. He was quite angry about his situation and he had spent over € 3000 euro on this website. The website was well designed and was very modern. Once Again, I thought to myself ‘people are asking the wrong questions. It is not the question ‘how to design a website’ but rather what can my website achieve? And the fore mentioned business man was one of many who fall into this trap. I asked him a very important question. How much business have you got from your website? He said nothing. I then ask another pertinent question. How often do you update your website … he replied ‘what do you mean’? Indeed, he had never updated his website. if you understand online marketing then you know it is very important to constantly update your website and other tools you use to market. This is especially relevant from an Seo point of view as all the major search engines such as Google love fresh content.
So, if you want to know how to design a website then you need to do your homework or we at brand you can help you in this process every step of the way. Not only will we show you how to design a website but most importantly we will show you how to use it effectively and get the results that you need.
Check out our web development services on how to build a website put a link to web development page marek??????
Are you serious about your business, do you value information?
Would you like to know how to build a website and more importantly what to do with your website and how to use it correctly?
Then we have another service which you could be interested in:
Increase your sales development package – this is a service which includes all of our services combined together to give you the correct strategy. This is where we do the work for you and with you.
Increase your sales coaching packages – this is the same service as above but instead we coach you to do it yourself.
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BrandYou is a web and digital company that partners with your business. Together, we will execute your business ideas into a creative digital marketing form.