How to Transform Your Business or Idea Into an Online Success

The 8 Steps Towards Online Success

For many business owners or innovative individuals with great ideas it can be hard to reach your target market online and achieve the results you want.  Either you’ve already established an online presence or you’re just getting started here are 8 steps you can utilize to help you achieve that strong online presence for your business or idea.


business idea




The importance of doing your research is that it can help you see what’s happening with your competitors and it helps you know how you can develop your own unique strategy. Make sure you find at least 3 industries/companies that has a  successful online presence so that you can see how the end users engage in a way that works. Make sure you study why it works and how you can make it work for yourself. This is important so that you make sure it is tailor fitted for your market.







This is where most of us fail, because we don’t plan. For those of you that do plan, we all know that this is vital part of how you achieve the results you need. We all cannot do everything ourselves, so you either, build your own team, or need to find insights from individuals in areas that aren’t your expertise. You will need to plan all the areas of deliverables. Breaking down tasks and each of the marketing mix on how and when you are going to execute this is critical. Spend more time with planning and your results will be greater. A good project management system, calendar, and constant monitoring will help your planning become more successful.








Merging your personality into your marketing is one of the best ways you can achieve results and connect with your target market. It resonates with your audience and builds momentum. You can do this by; using videos, blogging designing your own ads, and responding to engagements, this will all feed from your research and if you do this correctly you will excel. Remember it takes time so be persistent.


Modern business concept




Most people have great ideas and concepts and never get them off the ground, by following the steps above namely;  research, planning, and using your passion. This will help you bring any concept from idea to implementation and help you bring the whole project to SUCCESS.

Social Media





Using social media platforms is critical for your online presence, again knowing which ones are suitable for development or improvement will come from your research. Developing engaging content is the key, and when you are improving or developing your new content all of the research and the work you have done in building your concept using your passion will start to show through all your planning.








Reaching your target market through all the search engines and YouTube will help you bring your content in front of the right audiences. Selecting the right keywords and understanding how your target market engages will help all the hard work you have done come to life. You need to know exactly what and how this areas works in order to achieve online success.






Adwords in google yahoo and Bing are one of the most successful ways to reach your target market depending on what industry you are in. You can reach people who are looking for exactly what it is you offer, through the search engine, usually these are the individuals who demand your service/product. Again to set this up correctly, a complete and wholesome planning is key to make this work in a way that gives you results you need.






Marketing mix is so overlooked but the right marketing mix is critical in achieving success. You need to strategize all of your tools by; planning, reviewing, and constantly making improvements. Again this can be done in the planning stages by allocating time each month to review your results and to look at ways you can make improvements.

The most important part of this is bringing all of the steps I have listed above, together, strategizing and making your plan and developments consistent. Consistency is the key and by making changes on a daily basis you will achieve the improvements you wish to see.

How to achieve your goals in life or business – 3 secret weapons

download (2)Want to improve on:

  • Time management?
  • Sales & marketing?
  • Management?
  • Building business relationships?
  • Your life?
  • Your health and fitness?
  • Personal relationships?

The list goes on but basically there are 3 secret weapons that you can apply to reach any goal in any area you would like to improve.

Secret weapon 1 – Set 3 goals per day, 3 goals per week and 3 goals per month.


Setting the goal (plan). In order to achieve any long term or short term goal, you need to apply this weapon on your daily steps or habits. Setting 3 main goals that you know you can achieve gives you realistic outcome and helps you deliver efficiently.

Secret weapon no 2 – Voice out your achievements.


possibleWrite them down and give yourself a pat on the back. Share them with others and you can even look at yourself in the mirror and voice out your achievements.


Acknowledging your achievements gives you motivation in the right direction and is key to keep the improvements running day by day.

Secret weapon no 3 – Give gratitude.


Gratitude rockGive gratitude and thanks for all tools, things and people that helped you achieve your goals. Do this every day.


Expressing gratitude is the way to nurture and grow anything in this world. Giving thanks to everything we receive and most importantly, everything we are able to give will give amazing results.


Take note and apply these 3 powerful weapons to help you achieve your goals. We recommend to apply secret weapon nos. 2 and 3 at least twice per day for better results.


Lee Kavanagh

If you would like to find out more about our Business Coaching / Consulting service, click here.

The number one ingredient in successful business: keep your customers for life

If you would like to find out more about our Business Coaching / Consulting service, click here.

This is the biggest key to any success or development of any business.

If you are aware of any successful business models they always have customers who return.

Integrity is key and for people to trust you, this should always start with yourself. So if you want to either start a new business or improve your business, here are some main points on how to keep your clients or customers for life.

customer for lifePrep and plan – this is the first point in development. Always make sure you spend your time in preparation. The more time you spend with this the better the result will be.

Know your client – study, live and breathe your client. When I meet new clients, I always use my long term tools. I look at what they wear, how is their office and within my fact find I always find out what is important to them, their values and needs. This will always help you become a better relationship builder.

Give value – this is quite simple when you remove money out of your mind and give value then you don’t focus on the sale. You focus more on what you can give to the client which will always lead to long term relationships. Like the saying “the man who gives more for his dollar will always have customers”.

Focus on the value – the more you put your focus on your client, the more you give them the impression that you know what you are doing but mostly it shows you care about what you do and what you will do for them. Good business people can sense this and if you want to build professional relationship, this process is a must.

Fact find – in any sales or dealings with clients the fact find is the main process in closing a sale. Spend more time practising this with questions the better you can become of closing sales and learning about your clients’ needs.

Truth- is the main tool in life and business. When you lie, it will always catch up with you. So when faced with a situation with your client, always tell the truth and correct the problem. Your customers will respect you in the long run. Because none of us are perfect right?

Learn to listen better – after every meeting you have with your client, it is crucial that you have a feedback session with yourself and/or your team. You must review what happened in the meeting how aware you were in your questions and listening skills. This is a constant daily, weekly routine you need to do in order to grow.

Keep it real- never make promises you cannot keep. Don’t over promise what you cannot deliver. In fact, the key here is to revert back to the value chain and always over deliver what is promised.

Take your time- even if it means doing free assessments or more meetings. The more time you give the better relationship you will build. This shows your client that you genuinely care about what you do for their business.

If you would like to find out more about our Business Coaching / Consulting service, click here.

How to Avoid Common Mistakes in URL Links

URLs play an important role in the success of a website. They are so finicky as well, thus, even the simplest typo, like an incorrect letter or a mistake in capitalization, can create a broken link. A broken link leads to an error page, which is often represented by the “HTTP error 404” or the “directory not found”. When you hire a reliable business development agency, they will make sure that there are no mistakes in the URLs of your site, pages or even images.

If your URL is not working, you should give these tactics a try:


1. Check the capitalization.

There are some web servers that are case-sensitive, such as Unix and Linux. This means that they are able to distinguish between capital and lowercase letters.

For instance, some servers will consider the filenames ‘Bios.html’ and ‘bios.html’ as different files. This means that any browser locating a particular URL must use lowercase and uppercase letters when needed. Just see to it that the capitalization for the URL matches the capitalization in the link.

To prevent problems with files on a website, web design and brand development companies follow a standard naming convention, which means using only lowercase letters for the URL.

2. Take a look at the extension.

Bios.html and Bios.htm are clearly two different files. If the URL for your business development website link uses one extension that is different from the extension used in the actual file name, there is no way your link will work.

To avoid having problems with the extensions on your website, it’s recommended that you choose either .htm or .html. Make sure also that you stick to that extension.

3. Check the filename.

Again, it is important that you use the same filename for you URL and your link. Remember that ‘bio.html’ is different from ‘bios.html’.

4. It is safer to Copy and Paste.

If you can copy a URL, then do so instead of retyping it. Here is the best and safest way to create a working URL:

  1. Load a webpage in your chosen browser.
  2. Copy the URl, which you will find in the browser’s address box or link text box.
  3. Paste the URL into your HTML markup.

This method of copying and pasting for grabbing URLs is based on a presumption that you are getting them from a different website.


Designing and optimizing a website are very complicated processes obviously. Thus, to make sure your website will perform well, you should work with a reliable business development consultancy like Brand You. Brand You is a design business development agency that offers outstanding and cost-effective online marketing services.

5 Essential Steps to Decrease Your Website’s Bounce Rate

Google Analytics describes ‘bounce rate’ as the percentage of single-page visits. If you own a website, one of your primary goals is to decrease your site’s bounce rate. A high bounce rate is a sign that your website layout, content, marketing funnel, and even your search engine optimization Ireland have failed.

In this post, you’re going to learn some simple yet effective tips on how you can decrease your website’s bounce rate.

1. Generate the right kind of traffic

You have to make sure you are driving the right kind of traffic to your site. Otherwise, nothing you will do will make you succeed. You’ve got to understand that when you drive visitors that aren’t interested in what you have to offer, they will automatically bounce off. The most important part of your search engine optimization Kilkenny is to use the right keywords that will get your target audience.

2. Make sure your site is mobile responsive

According to surveys, around 18 percent of site visitors are using mobile devices. Without a mobile friendly website, you will have all those prospective site visitors bounce off immediately.

3. Make your content easily accessible and readable

When your target visitors come to your site but are not able to easily find the content they need, they will bounce off. Considering the huge amount of information available on the internet, you cannot expect internet users to waste time on your site looking for the information they want. Thus, you have to make sure that your content is readily available and readable.

4. Check your loading speed

The loading speed of a website plays a huge role in its bounce rate. Any SEO agency Kilkenny would advise that you make sure it does not take more than 10 seconds for your webpage to load. Moreover, poor loading speed can also have a negative effect on your search engine rankings.

5. Have external links open in new windows

If your web content contains external links, make sure they open in new windows. This is basic concept and all SEO consultants Dublin would remind site owners of this, but many still take it for granted. When your site visitors are redirected to a new page, they are not likely to go back to your main page, and this makes them a bounce already.


Indeed, there are many things that need to be considered for your website to have a lower bounce rate. It is important that you regularly check every aspect of your website to make sure nothing is causing your visitors to bounce off. But with the help of an expert SEO consultant Dublin like Brand You, a high bounce rate should not be a huge problem for you.

Vital Tips for Building Your Business Brand

Branding is very important not only for big companies, but for small businesses as well. It is how you define your business not only to your external audiences, but also to your team and to yourself. Your goal is to have your customers connect with your brand emotively as this is what leads to more effective brand differentiation and higher sales. If you want to improve your brand, it is recommended to work with an agency that specializes in branding Ireland.


Follow these tips for implementing branding for your business:


#1 – Define your brand


It’s important for your brand character to connect with your customers, promote your business, and make you stand out in the market. But first, you need to evaluate your product or service, and assess the rational and emotive needs of your customers.


#2 – Think of your brand as a person


Every individual has their own unique character made up of values, beliefs and purposes. These are the things that define who we are. Our personality is what determines how we react to various situation, what we say, and even how we dress. When you’re building a brand, it would help if you have this understanding as well.


#3 – Aspire to have long-term relationships with your customer base


There is no point in raising expectations for your products and offering if you cannot keep your promises to your customers. If you want to build long-term relationships with your customers, your branding should be based on trust. Be honest about who you are and be true to your company values.


#4 – Use a consistent tone of voice when speaking with your customers


This will reinforce the character of the business, and will make its offering clearer to its audience. As a result, customers are better aware of what they can expect from the service or the product.


#5 – Avoid repeating the same message in the same way


To ensure successful branding Cork, it is important that you not use the same way of sending the same message. Instead, your goal should be to make your important messages work together to give your product or service a solid identity.


#6 – Always stand for something you believe in


Bureaucracy is very common in big companies and brands, and this is what prevents them from being adaptable and responsive to the changing needs of their customers. Whatever it is that you believe in, stick to it and demonstrate it using your brand.

Branding is vital not only for the success of your business, but also for its longevity. By using the right brand design Ireland and working with reliable people like Brand You, you can rest assured that you will have the best brand for your business.

19 steps to make you mentally strong, in order to have a successful life and business

It is often the case that we have to unlearn what we have learned, in order to really grow. This process is vital to learning anything new.

In mentally strong successful people, they all have similar characteristics , things that they do and things they do not do.

Our actions are the only way in which we can measure the results in our life and business, and it is the awareness of these actions which can bring about the change we need in order to achieve our goal(s).

How often do you analyse your actions, review them and make changes?

How often do you invest training for yourself and other team members?

In order to achieve the goal, you need good resources around you, which includes the people in your team. You need people who are on your same level, and people who are more intelligent, so you can constantly be challenged to grow.

Here is a list of 19 things mentally strong people do.

Can you see how many of these actions you actually do in your life and business? And if not, how can you adapt them, and start using them in your daily business/life now?

1. Focusing on the near future outcome – Focusing on the present moment and near future keeps you in control, as being in the now helps you focus in the right areas. The past does not have any power because its gone, so if you find you are dwelling in the past, or too much in the future, then switch the focus to what can I do now.

2. Stepping outside your comfort zone – it is always important to challenge yourself daily, in order to grow. If you stay in your comfort zone, this is not a good place, and it is the same as giving up. No pain no gain.

3. Always listen to others – options from others is so important, and to think you know it all is only a foolish move. If you let your ego get in the way, this will only hold you back. By listening, you can allow new ideas to flow and come up with a new way forward. Brainstorming, and regular meetings in a relaxed environment are key in listening to others.

4. Facing change -Everything is constantly changing, all the time, so the ability to adapt to any environment is one of the top 2 skills for life and business. Being open, and learning on a daily basis, helps this process happen more effectively. If you try to avoid change, you will not only be left behind, but it wastes your time and energy.
5. Keeping your mind open – you have to understand that everything you believe is not necessarily true. When you keep an open mind, you will find you will constantly let new beliefs come forward and accept them. You will constantly learn new material that will help you to fully live your life. Keep learning or stop learning, the choice is yours. To live or not to live, that is the question?

6. You make your own decisions (responsibility) – It is important to listen to others and other opinions, but at the end of the day, it is important that you make the decisions. This is how we take responsibility for our actions. If we make decisions ourselves, then we cannot blame anyone.

7. Embracing other people’s success – the opposite to this is jealousy and this is fear. Successful people always embrace other people’s success, because they can learn and see new skills, and they can apply them into their lives.

8. Thinking of the end result and how you will reach it – although it is important to reach your goal, you need to have a plan. If you keep the end result in your mind all the time, then you will only stress yourself out. The motivation of the end result is good, but the day by day process, and the steps to reach the end result, is the thought process you can use.

Man stands between boulders on summit, arms out

9. Focus on all that you have achieved in this day. This is motivation at its best, as you acknowledge what you have achieved and this allows you to grow. It keeps you in the now moment, and powerful. If you focus on what you have not achieved, then how does this affect you? You see, the key to building your strength is to focus on the achievement.

10. Putting your focus on your strengths -this enables you to grow and work to your strengths. Your weakness is your weakness, so give this job or task to someone who is good in this area. Do not try to improve your weakness in a situation which has to have a result outcome. Work with your strengths, and in a team environment, your weakness will be someone else’s strength.

11. A job well done people pleasing – you cannot please everyone so when a job is done well, and someone is not happy, you have to set the boundaries and say no. If you people please, then the outcome will always not end well. The focus is always on the task, and delivering the job is always the focus, and when you do this correctly, people always appreciate why, because you value what you are doing.

12. Controlling you and things that are outside your control – you only have the power to control yourself and your situation. People who know this do not focus on what is not within their control and do not try to control the situation, they let it go. They focus on what they can do to change the situation for the best, and they make the changes; that is sometimes just letting go.

13. Having patience – you always need patience in order to keep the situation real, because when you lose your temper, you lose your power? Patience allows you to keep control of yourself, and make better decisions in any situation

14. Clarity; how to clear up any misunderstandings – moving forward is the key to misunderstandings because everyone encounters them on a daily basis. When you get the facts, you then can create clarity with all parties involved. Apologizing for any unclear actions from you, and then a clear plan of moving forward always clears up the situation for you and other parties involved.

15. Learn from your last mistake – when you make a mistake, most people say sorry and move on, but when you keep making the same mistake, over and over, then this is not a mistake, it is a choice, and sorry means nothing. The way to change this and learn is by changing you behaviour, and this is what successful people do, as they are aware and make constant changes daily and learn from their last mistake, so not to repeat it again.

16. Aware of your fears – everything always has an opposite. This is the same for fears. Being aware of them helps you to focus and understand them, so that they do not block you from achieving your goal. Like the saying – everything you want is on the other side of fear. Awareness of the fear helps you overcome it.

17. Calculating outcomes – possibilities come from thinking and planning for outcomes, so taking the time to calculate possible outcomes helps you to control and always have a better result.

18. Embracing help from others – skillful tool to use right? 2 is better than one and four is better than 2. So we always can embrace help from others, because this helps you foresee other prospectives and helps with the workload. This is how we build things in life and business, embracing help from others.

19. Never giving up – when you give up on something, you are giving in to failure, and yes, failure is part of life and business – this is how we learn. So, never giving up is really learning, but the skill is that you continue forward, no matter how hard it gets. The key is to stop what you are doing, review and find the cause of failure, and start again with a new solution.

As an inventor, Edison made 1,000 unsuccessful attempts at inventing the light bulb. When a reporter asked, “How did it feel to fail 1,000 times?” Edison replied, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.”

Lee Kavanagh

5 beliefs and values which help you to live a successful life and business

A healthy and successful (Happiness) life and business requires balance.

I have been studying and learning from the best for the past few years, in a new way, which is helping me to apply new values to my own life and business.

In my blog, I will share real life experiences, and other articles, that you can apply to your own life and business.

From all of my study and observations of people who are living a success life and business, they all share these similar beliefs, values and approaches.

I have developed my own list of what I think we all need to achieve a great life and business.


Boxes Brand you -01If you focus on what you are grateful for, and appreciate what you have, then it grows. For example, if you focus on your achievements that you have reached on a daily basis, this will keep the correct focus going forward. What you have achieved will grow even more,  and the team which you work with will move in the right direction.


Boxes Brand you- 02In business, the rule is truth and honesty; if you have this, you can build good and lasting relationships with all of your right clients. This is the foundation to relationship building, and even if you make mistakes, you can always correct them when you are truthful with your client, because they will always respect your honesty.


Boxes Brand you -03When you respect yourself, and what you offer in your business, or your job role, the people around you, and your clients, will respect what you do for them. A respecting mindframe always provides you the way to show the value chain in what it is that you are doing. When you respect your clients, you listen to their needs, and it brings a sense of integrity to your relationship with yourself, and with your customers.


Boxes Brand you -04This is the most important tool you can possess in your business/life or job role; the key to awareness is not to know it all, and in fact it is about constant learning each day. Awareness always allows you to grow, and you can do this daily, by allowing time to review what you are doing. Each day, allow time for awareness, a mindframe in which you can bring improvements to any situation you encounter. The key to awareness is to stop what you are doing, and take time to really think about what you are doing. You can try these four questions and apply them to a situation:

  • What was the outcome of what we were doing?
  • How can we improve this moving forward?
  • What information can help us to improve?
  • What people can help us to achieve this?


Boxes Brand you -05All success requires good communication in all areas of your business. If you have this, you can achieve a good team and happy customers. It requires you to value your product/service, and your customers. It also requires you to listen to yourself, your team and your customer. You can ask yourself a question in any situation… are you listening to your reactions, or are you truly listening to what is being said? Listening to your customers is the key to building relationships, and this requires constant improvement, training and awareness. Fact finding is the key to listening, and any sale/development where I have achieved excellent results in the past has always happened because I prepped and planned, and did my fact find correctly. Fact finding is listening to customers’ needs, and when a customer decides to buy, the physiological process is called : needs appreciated = listening to the customer/s.

  • Every meeting that you have, or encounter with a customer, or work colleague, you can make improvements by performing this process after every meeting:
  • Did I listen to what they said?
  • Did I ask the right questions?
  • Did I react or was I completely present in the moment?
  • How can I better prepare myself for my next meeting?
  • What can I do to contribute my skills in the next meeting?
  • How can I better listen to his or hers needs?


All of these values and beliefs belong to people who are healthy, and who have a successful business & life.

Lee Kavanagh